THE NAME
One word, two worlds.
Across the Gulf and the Levant, people type Arabic in Latin letters — “Franco-Arabic.” Awaslak is exactly that: the everyday way you’d text a friend أوصلك — “I’ll give you a ride.” The name is the promise. It’s warm, spoken, and instantly understood whether you read Arabic or not.
THE SYMBOL
A route, not a logo.
The mark is a journey in miniature — a pick-up point, a trail, and a drop-off pin. It reads as a ride, a connection, and the letter the brand is built on. Simple enough to stamp on a windshield, a button, or an app tile.